Growing Senior Care Market

In 2009 the market for in-home care is projected to reach approximately $15 billion* in North America, exhibiting a decade-long average compound annual growth rate of 10%. This industry is in its infancy. In today’s business environment, how many industries can you identify that can feasibly project this growth rate?

Population Trends & Demand Drivers

Today, there are 4 million adults** age 65+ in Canada. What’s more, this population is expected to grow to 6 million by 2016 and in the next four decades the growth of the seniors population will account for close to half of the growth of the Canadian population. With an increasing average life expectancy for Canadians reaching over 75 years of age, the need for senior care will continue to escalate.

*SOURCE: U.S. Census **SOURCE: Industry Estimate